Digital Marketing & Social Media Strategy
In today’s crowded digital landscape, having a great product isn’t enough you need a strategy to be found, trusted, and chosen. This workshop demystifies digital marketing for entrepreneurs who need practical, actionable tactics without the jargon or agency price tags.
You’ll learn exactly where to invest your limited time and budget to get the highest return. Whether you’re launching a brand, scaling an existing business, or trying to turn social media followers into paying customers, you’ll leave with a clear roadmap.
What You’ll Learn:
Brand Voice & Content Strategy: Define who you are, who you’re speaking to, and what to say across platforms without spending hours guessing.
SEO Basics for Startups: Learn how to structure your website and content so customers find you first. Keywords, metadata, and local SEO demystified.
Social Media That Sells: Platform-by-platform breakdown (Instagram, LinkedIn, TikTok, Facebook) with specific tactics for each. Organic growth strategies that actually work.
Paid Advertising on a Budget: How to run effective Meta, Google, and LinkedIn ads with small budgets. Targeting, creative, and optimization without wasting money.
Analytics & Measurement: Which metrics actually matter (hint: it’s not just likes). Set up dashboards to track what drives revenue.
Training & Workshop details
Who This Is For
Entrepreneurs
Marketing teams
Small business owners
Program Format
Duration: 1 Day or 3-Week Sprint
Delivery: In-person / Virtual
Group Size: 10–60 participants
2-Day Intensive or 4-Week Series
Out Come
90-day marketing plan
Content calendar
Budget allocation framework
Certifications
Given after training
